About CPG Guy

Founder, Contributors & Advisory Board Services

CPG Guy exists for one reason: to arm emerging and mid-market CPG brands with the knowledge, tools, and insider perspective to not just survive in retail, but to win big. We’re building the most trusted resource founders turn to when it’s time to make big, growth-shaping decisions.

Meet the Founder

I’m Brad Guldemond, the founder of the CPG Guy. I’ve worked in almost every corner of the food and beverage industry: from small family-owned operations to billion-dollar distributors and high-growth startups. Over the years, I’ve seen too many brands fail. Not because the product wasn’t good, but because the business model, pricing, or operational plan couldn’t survive real-world conditions. Those are all things that could’ve been shared with these founders well before it was too late.

CPG Guy was created to change that. This platform is where I share those lessons into actionable, no-fluff resources. Whether you’re figuring out how to price for distributors, managing your first trade spend program, or deciding when to scale into retail, the goal is the same: help you make the right move at the right time.

Contributors

While I write most of the core content, CPG Guy is not a solo effort. We collaborate with industry veterans; specialists in branding, marketing, product development, retail negotiations, and more. Their perspectives add depth and nuance to the topics we cover. The contributors are what makes CPG Guy invaluable, every experience is different and every lesson has the power to bring another brand to the retail success they are meant for.

Check back here for our latest list of contributors, OR signup for a newsletter and be the first to know when we add new content and new contributors!

Our Advisory Board Services

Alongside our free resources, we offer a unique opportunity for select brands to work with us in a true mentorship capacity—at no cost. For the right fit, this can extend to serving as an advisory board member, giving your leadership team a seasoned voice in strategy, operations, and growth.

We work with founders and leadership teams to bring real-world experience and a network of industry connections to help you:

  • Pressure-test growth strategies before you commit

  • Protect your margins through better pricing and trade spend discipline

  • Identify retail and distribution opportunities with the best upside

  • Build operational plans that scale without sacrificing quality

  • Just want to talk shop? We do that, too!

This is our commitment to see promising brands succeed. If you’re ready for guidance that’s direct, actionable, and free from fluff, we want to hear from you.

Contact us