You only get one chance to set a pricing strategy that grows your brand.
These five essential guides will help you price smarter, sell faster, and scale with confidence.
CPG Pricing Calculator
Run the Numbers First; Then Build Your Strategy
Before you pick a price, you need to understand your actual cost structure. Our interactive tool helps you model different pricing scenarios based on COGS, distributor and retailer margins, and promotional spend. Know your breakeven, set your target margin, and see where your price has to land if you want to scale.
Cost-to-Serve vs. Traditional Margin Pricing
Don’t Just Stack Margins. Understand What It Actually Costs to Sell
Too many brands price based on distributor and retailer markups, but that leaves out freight, spoilage, storage, deductions, slotting fees, and more. This guide breaks down how to think in terms of cost-to-serve, so your price supports sustainable growth and not just initial placement.
Hidden Costs That Impact Pricing
The CPG world is full of margin killers that don’t show up in your ingredient cost. If you’re not pricing for trade spend, unsellables, warehouse fees, freight variability, and chargebacks, you’re losing money with every sale. This is the deep-dive list of what to watch out for.
What’s Eating Your Margin? These Hidden Costs Are Everywhere
Pricing Strategy Framework
Move Beyond Math
Build a Strategy That Drives Sales
Pricing isn’t just numbers. It’s customer psychology, sales channel tactics, and margin planning all in one. Learn how to use bundling, framing, downsizing, and value-based pricing to position your product to win. This strategy guide is your playbook for making pricing a weapon, not a weakness.
Case Study: How a Smart Pricing Move Increased a Local Southwest Florida Brewery’s Sales by 20%
